As China continues to play a prominent role in the global economy, understanding how to conduct business in China is no longer just added value to your CV but a prerequisite to success. Yet, few business students or even senior professionals understand China. The DBIC program provides students with the critical tools to delve into China's business landscape through a combination of pre-program online courses, subject-specific modules, company visits, and cultural activities. By merging "classroom knowledge" with real business practices, Guanghua's DBIC program not only gives students an unforgettable experience but also equips them with invaluable knowledge for their future careers.
The program allows you to experience multiple cities in China, giving you a multi-faceted view of the world’s fastest growing major economy.
The program employs a wide range of teaching methodologies to bridge business theory with practice. You will participate in lectures, case studies, company visits, group exercises, presentations, debates, and Q&A sessions.
The final group project is a real-world project that may include analyzing a new venture or promoting corporate innovation in China.
A typical DBIC program consists of 1 module at our main campus in Beijing + 2 branch campus modules. All Guanghua’s campuses offer a stimulating multi-cultural learning environment.
PKU-DBIC@gsm.pku.edu.cn
+86 10 6274 7007
+86 10 6274 7047
Office of Global Affairs, Room 511, Guanghua Bldg #2, Peking University, Beijing, 100871, P.R. China
