The Integrated Practicum Project (IPP) is a required course for full-time and international MBA classes at Guanghua School of Management, Peking University. It is a school-enterprise cooperation program aiming at building a practice platform to help solve the practical problems at enterprises and improve the comprehensive management skills of MBA students. As an experiential course, the basic framework of the IPP is as follows: after completing the core courses, students go to the selected enterprises in teams to carry out business projects under the guidance of professors. They need to come up with proposals and hand over consulting reports to the enterprises and professors. Each project revolves around a real-world topic designed and provided by a particular enterprise based on its own needs in order to solve actual problems. In the IPP, the teams can provide strategic, marketing, human resources, financial, and other solutions to help address the management problems of enterprises in transition and devise business plans for the development of startups or growing enterprises.
The 2020 IPP has gained traction from a cohort of well-known enterprises. Based on professors’ evaluations and students’ needs, the MBA Project Center singled out 12 enterprises for the IPP covering a wide range of fields such as culture, energy, the internet, real estate, FMCG, and electronics manufacturing, with a view to creating more possibilities for MBA students. The following is an overview of these outstanding enterprises.
*In no particular order
Industrial investment industry
2020 Guanghua School of Management MBA IPP Partner
1. GIO
Founded in 2010, GIO is an industrial investment holding company backed by a central enterprise. Its business covers a variety of fields such as mining and energy, real estate, agriculture, cultural tourism, biomedicine, and industrial manufacturing. Since its inception, GIO has controlled or participated in over 190 enterprises. Currently, it has more than RMB160 billion in assets and a total of over 300,000 employees, including over 2,600 employees in Beijing and 20,000 employees nationwide. GIO is committed to serving as a bridge between government, enterprises, and capital, and strives to become an industrial investment holding group featuring “diversified capital, scientific management, large-scale operations, and global presence”.
2. Acewill Information Technology (Beijing) Co., Ltd.
Acewill was founded by four Peking University alumni in 2006. It started with electronic recipes and began transforming into a company providing SaaS solutions for catering enterprises in 2012. Its vision is to become “a company respected by customers and a development platform favored by colleagues”. It has formed ten SaaS product lines geared towards the entire business process and the requirements of catering customers in a range of scenarios, including cash register management and takeout product lines for restaurant management and product lines needed for catering headquarters management such as human resources, supply chain, and finance. It also offers middleware and big data products to facilitate decision-making of catering management. It is the only tech company that can provide one-stop SaaS solutions for catering customers in the Chinese mainland and is committed to becoming a leader in ERP solutions in the cloud era.
3. Polygon (Beijing) Energy Technology Corp.
Acewill was founded by four Peking University alumni in 2006. It started with electronic recipes and began transforming into a company providing SaaS solutions for catering enterprises in 2012. Its vision is to become “a company respected by customers and a development platform favored by colleagues”. It has formed ten SaaS product lines geared towards the entire business process and the requirements of catering customers in a range of scenarios, including cash register management and takeout product lines for restaurant management and product lines needed for catering headquarters management such as human resources, supply chain, and finance. It also offers middleware and big data products to facilitate decision-making of catering management. It is the only tech company that can provide one-stop SaaS solutions for catering customers in the Chinese mainland and is committed to becoming a leader in ERP solutions in the cloud era.
4. BOE Technology Group Co., Ltd.
BOE Technology Group Co., Ltd. (“BOE”) is an IoT company providing intelligent interface products and services for information interaction and human health. Its core businesses includes interface devices, smart IoT, and smart healthcare. The interface devices business covers display and sensing devices, sensors, and solutions. Currently, more than one-fourth of the world’s display panels come from BOE. The smart IoT business includes smart manufacturing, IoT solutions, and digital art and provides integrated solutions for IoT segments such as smart retail, smart finance, digital art, business services, smart home, smart mobility, smart politics and education, and smart energy. The smart healthcare business includes mobile health and health services and provides a full range of health management solutions throughout the life cycle for customers.
5. Central China Real Estate Limited
Central China Real Estate Limited (“Jianye”) is a corporation engaged in diversified businesses including real estate development, property management, education, football, hotels, commerce, modern agriculture, cultural tourism, and modular homes. Adhering to the entrepreneurial spirit of “pursuing excellence through perseverance”, the company is committed to promoting the development of the industry and private economy and contributing to the rejuvenation and prosperity of the Chinese nation. Based on its core values of “based in central China to benefit the people”, it originated the “province-based development strategy” and has been consolidating its position in Henan and extending its businesses to lower levels in phases against the backdrop of urbanization. Its unique business model is hailed as “Jianye model” in China’s real estate sector.
6. Lenovo Group Limited
Lenovo Group Limited (“Lenovo”) is a China-based global technology company operating in 180 markets around the globe. It has about 57,000 employees worldwide and an annual turnover of RMB350 billion. Focusing on global operations, Lenovo has established industry-leading diversified corporate culture and operating models, serving more than one billion users around the world. Lenovo is a world-leading vendor of smart devices and enterprise IT solutions, providing users with smart devices and powerful cloud infrastructure that integrate applications, services, and optimal experiences. As a global leader in smart devices, Lenovo delivers hundreds of millions of smart devices to global users each year, including computers, tablets, smart phones, and smart TVs.
7. Panasonic Electric Works China Co. Ltd.
Founded in 1918, Panasonic is a world-leading manufacturer that has been constantly innovating and pursuing excellence. Since it entered China in 1978, Panasonic now has over 80 legal persons and 70,000 employees in China. Its business covers home appliances, housing, cold chain, components, automotive electronics, and interconnection solutions, among others. In order to better serve the Chinese market, it established the China & Northeast Asia Company, which is engaged in R&D, manufacturing, and sales. Through its forward-looking “home appliance” technologies and “space” creativity, it offers new space solutions based on “health” and takes the lead in guiding healthy, safe, and comfortable lifestyles in China.
8. Synear Food Holdings Ltd.
Founded in 1997, Synear Food Holdings Ltd. (“Synear”) is one of China’s largest quick-freeze food producers. It has five production bases in China and established a factory in Los Angeles, the U.S. in 2015. Currently, the company has a dozen cutting-edge production lines, with an annual production capacity of over 700,000 tons. It boasts the largest cold storage in Asia, and its cold chain and sales network covers the entire country. Its main products hold a market share of over 25% in the Chinese mainland and have been sold to tens of countries such as the U.S., Canada, and the Netherlands. Adhering to the philosophy of respect, innovation, pace, and value, Synear will stay committed to build harmony between people and foods.
9. Taikang Insurance Group
Founded in 1996, Taikang Insurance Group (formerly Taikang Life) is a large insurance and financial services corporation headquartered in Beijing. It operates in three main business sectors: insurance, asset management, and health and elderly care. As of the end of 2019, its assets under management exceeded RMB1.7 trillion. Relying on its extensive network of 4,000 offline institutions, online platforms, and 800,000 employees across the country, Taikang Insurance Group provides a full range of services including insurance, asset management, and healthcare to build the O2O holistic health ecosystem through the four-in-one business model of “considerate elderly care, high-end healthcare, excellent financial management, and ultimate care”.
10. Niu Technologies
Established in 2014, Niu Technologies (NASDAQ: NIU) is a world-leading smart urban mobility solution provider that is committed to providing global users with more convenient and environmentally friendly smart urban mobility tools to transform means of transportation and make people’s life even better. Upholding its brand concept of technology, style, and freedom, Niu Technologies is the first lifestyle brand in the field of urban mobility in China.
11. China Civil Aviation Technology and Equipment Co., Ltd.
China Civil Aviation Technology and Equipment Co., Ltd. is a wholly-owned subsidiary of China Aviation Supplies Holding Company, formerly known as China Civil Aviation Material and Equipment Company (directly under the Civil Aviation Administration of China from 1993 to 2000). It has been included in the “Double Hundred Action” for state-owned enterprise reform instigated by the State-owned Assets Supervision and Administration Commission and is committed to becoming an outstanding civil aviation ground service provider and new technology provider. The company is engaged in a variety of businesses such as the sales, import, and export of civil aviation special equipment; civil aviation project construction, air cargo, service bidding, and procurement; civil aviation exhibition; navigation data service; jet bridge manufacturing and maintenance; and energy management services.
12. ByteDance
Established in March 2012, ByteDance has now extended its products and services, available in 75 languages, to 150 countries and regions around the world. Some of its products top the app stores in over 40 countries and regions. ByteDance offers a plethora of influential products at home and abroad, including Toutiao (news), TikTok, Watermelon Video, Volcano Video, Vigo Video, and the newly launched AI-powered education products and enterprise SaaS. Its core product “Toutiao” is a general information platform that aims to connect people and information, enable efficient and targeted distribution of high-quality and rich information, and prompt value creation through information. Tik Tok, its another core product, is a short video platform that helps users express themselves and record their life.
