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学术讲座
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2024/11/15
The Sustainability Paradox: Sustainability Cues Can Delay Sustaina...
Marketing Seminar（2024-22）Speaker: Feifei Huang, The Hong Kong Polytechnic University
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2024/11/08
Amplifying Insights: Harnessing Voice Technology to Decode Custome...
Marketing Seminar（2023-21）Speaker: Tongyao Shen, The Pennsylvania State University
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2024/11/05
Income Tax and Salesforce Performance: A Micro Perspective
Marketing Seminar（2024-20）Speaker: Yi Xiang, China Europe International Business School
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2024/10/31
Implicit Product Claims: The Role of Motivated Beliefs
Marketing Seminar（2024-19）Speaker: Anthony Dukes, University of Southern California
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2024/10/25
Nudging Healthier Food Choices: A Collaborative Field Experiment b...
Marketing Seminar（2024-18）Speaker: Qinghan Yan, INSEAD
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2024/06/13
Beyond Proximity: Network Location Features and Store Performance ...
Marketing Seminar（2024-14）Speaker: Cheng He, University of Wisconsin-Madison
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2024/05/28
Multitiered Probabilistic Customer Referral Reward Programs
Marketing Seminar（2024-13）Speaker: Liyin Jin, Fudan University
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2024/05/20
Empirical Modeling of Content Strategies for Social Media Influenc...
Marketing Seminar（2024-12）Speaker: Xingyu Chen, Shenzhen University
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2024/05/13
The Economic Value of Digitization: Evidence from the Real Estate ...
Marketing Seminar（2024-11）Speaker: Qiyuan Wang, The Hong Kong Polytechnic University
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2024/05/06
Bargaining in Live Streaming Commerce with Online Celebrity
Marketing Seminar（2024-10）Speaker: Lin Liu, Beihang University
